PapEasy

PapEasy

Website Redesign for Cervical Cancer Daignose Device

Website Redesign for Cervical Cancer Daignose Device

3 Weeks

3 Weeks

2023

2023

My Role

My Role

My Role

UX Researcher

Client

Client

Client

PapEasy

Team

Team

Team

1 x UX Researcher

1 x PM

2 x Graphic Designer

Tools

Tools

Tools

Figma, Miro, Optimal Workshop, Otter.ai, Google Analytics, Microsoft Teams.

Problem

Problem

Problem

PapEasy's website needed to become a user-friendly educational hub for cervical cancer, a resource for doctors, a data-sharing center, enhanced product storytelling, and an investor-friendly page.

Solution

Solution

Solution

The solution is to create a user-friendly website that conveys information, highlights the device's advantages, and includes elements to attract investors.

Impact

Impact

Impact

Aim to Increase User Engagement by 40%.

Projecting a 20% Increase in Investor Inquiries.

Building User Trust.

The Home Page

The Home Page

KEY FEATURES:

Image + Text: Efficiently understand the product with combined visuals and explanations.
Product Roadmap: Learn how the device works and follow its journey.
Question Section: Answers for users curious about the product.

KEY FEATURES:

Image + Text: Efficiently understand the product with combined visuals and explanations.
Product Roadmap: Learn how the device works and follow its journey.
Question Section: Answers for users curious about the product.

The Product Page

The Product Page

KEY FEATURES:


Product Development Roadmap: Explains the journey and origin story of the product.
Product Comparison: Highlights the perks of PapEasy with detailed and concise information.
Survey Data: Backs up the product story, building trust and credibility.

KEY FEATURES:


Product Development Roadmap: Explains the journey and origin story of the product.
Product Comparison: Highlights the perks of PapEasy with detailed and concise information.
Survey Data: Backs up the product story, building trust and credibility.

The Investor Page

The Investor Page

KEY FEATURES:

Highlighting Essentials: Focus on the problem, solution, and market to attract investors.

Building Trust: Showcase sponsors and partners to instill confidence.

Data-Driven Decisions: Use number stats, informed by investor interviews, to aid investment decisions.

KEY FEATURES:

Highlighting Essentials: Focus on the problem, solution, and market to attract investors.

Building Trust: Showcase sponsors and partners to instill confidence.

Data-Driven Decisions: Use number stats, informed by investor interviews, to aid investment decisions.

The Learn Page

The Learn Page

KEY FEATURES:


Easy Reading: Text and images for straightforward learning about cervical cancer.
In-Depth Information: Blog section for more detailed articles.
Storytelling Approach: Engaging content for first-time users to understand cervical cancer.

KEY FEATURES:


Easy Reading: Text and images for straightforward learning about cervical cancer.
In-Depth Information: Blog section for more detailed articles.
Storytelling Approach: Engaging content for first-time users to understand cervical cancer.

My Design Process

My Design Process

The design process was iterative and included questions to explain the chosen approach. Please scroll down for a clear explanation of each step and the reasoning behind it.

The Interviews

The Interviews

KEY TAKEAWAYS:

  1. Simplify Information: Reduce information on each page to avoid cognitive overload.

  2. Professional Endorsement: Highlight product recommendations based on medical professional feedback.

  3. Show Efficiency: Include statistics and numbers to demonstrate product efficiency from an investment perspective.

  4. Enhance Usability: Improve website navigation to help users better understand cervical cancer.

The Survey

The Survey

KEY TAKEAWAYS:

  1. 75% of survey respondents were unaware of cervical cancer.

  2. Clear navigation and concise information are crucial for website engagement.

  3. Sponsors and partners increase product trust.

  4. Medical professional testimonials build credibility.

KEY TAKEAWAYS:

  1. 75% of survey respondents were unaware of cervical cancer.

  2. Clear navigation and concise information are crucial for website engagement.

  3. Sponsors and partners increase product trust.

  4. Medical professional testimonials build credibility.

The Old Website

The Old Website

PROBLEMS:

  1. Website navigation was counterintuitive.

  2. The homepage banner video failed to communicate PapEasy's mission effectively

  3. The investor page lacked the details and a compelling narrative to attract investment.

The Old Home Page

The Old Home Page

The Old
Home Page

(Left Side)

(Left Side)

The Old Investor Page

The Old Investor Page

(Right Side)

(Right Side)

Card Sorting & Information Architecture

Card Sorting & Information Architecture

Conducting card sorting sessions provided valuable insights into user perspectives and preferences, leading to iterative improvements in the Information Architecture (IA).

KEY TAKEAWAYS:

Always seek user feedback as what works for oneself may not work for others, highlighting the importance of incorporating user insights into design decisions.

The Impact

The Impact

Aim to Increase User Engagement by 40%

Aim to Increase User Engagement by 40%

Projecting 20% Increase in Investors Inquiries

Projecting 20% Increase in Investors Inquiries

Building User Trust

Building User Trust