Agorize

Agorize

UX Challenge to improve the experience of an EV Car

UX Challenge to improve the experience of an EV Car

UX Challenge to improve the experience of an EV Car

9 Weeks

9 Weeks

2023

2023

My Role

My Role

My Role

UX Designer

Client

Client

Client

Agorize

Team

Team

Team

4 x UX Designer

2 x Mentors

Tools

Tools

Tools

Figma, Miro, Microsoft PowerPoint & Teams

Problem

Problem

Problem

Renault Mobilize Duo EV, offered on a subscription basis, is shared among multiple users. This poses a challenge in creating a personal and emotional connection between the car and each user.

Solution

Solution

Solution

I created a Virtual Avatar to personalize each ride, offering features like recommendations, navigation, and ride summaries to enhance the user experience.

Impact

Impact

Impact

Stronger Connection with Car.

Environmental Empowerment.

Confident and Informed User.

Large User Base Attraction.

The Personalization Screen

The Personalization Screen

KEY FEATURES:

Default Avatars: Simplify selection with pre-set options.

Demographic Research: Backed by research for maximum relatability.

Interest-Based Avatars: Include options that resonate with users' interests.

Emotional Connection: One-liner descriptions capture each avatar's essence, fostering an immediate bond.

KEY FEATURES:

Default Avatars: Simplify selection with pre-set options.

Demographic Research: Backed by research for maximum relatability.

Interest-Based Avatars: Include options that resonate with users' interests.

Emotional Connection: One-liner descriptions capture each avatar's essence, fostering an immediate bond.

The Navigation Screen

The Navigation Screen

KEY FEATURES:

Intuitive Co-Pilot: The navigation screen acts as an intuitive guide.

Voice Commands: Use voice commands like "find a place to eat" to activate the virtual companion.

Local Recommendations: Effortlessly guides users to nearby dining spots.

Personalized Journey Planner: Turn navigation into a customized experience.

Engaging Experience: Create a journey as if traveling with a knowledgeable friend.

The Recommendation Screen

The Recommendation Screen

KEY FEATURES:

Advanced Algorithms: Power personalized recommendations.

Recall Previous Interests: Avatar remembers previous searches and interests.

Tailored Suggestions: Curate suggestions that feel like they're from a knowledgeable friend.

Your Next Favorite Places: Recommendations reflect your preferences and tastes.

KEY FEATURES:

Advanced Algorithms: Power personalized recommendations.

Recall Previous Interests: Avatar remembers previous searches and interests.

Tailored Suggestions: Curate suggestions that feel like they're from a knowledgeable friend.

Your Next Favorite Places: Recommendations reflect your preferences and tastes.

The Summary Screen

The Summary Screen

KEY FEATURES:

Insightful Snapshot: Provides more than just basic ride details.

Carbon Emissions Tracking: Displays the carbon emissions prevented with each trip.

Feel-Good Eco-Victory: Turns the ride summary into a positive affirmation.

Affirmation of Impact: Makes users feel good about their positive impact on the planet.

My Design Process

My Design Process

The design process was iterative and included questions to explain the chosen approach. Please scroll down for a clear explanation of each step and the reasoning behind it.

Virtual Companion an Idea

Virtual Companion an Idea

To enhance Duo's user experience, I developed the Duo Virtual Companion, creating a stronger bond between the car and its user for personalized, memorable rides.

Unique in the market, this AI use case looked promising, but I wanted to test it with users.

The Competition

The Competition

Lessons Learned

Major tech-savvy competitors weren't fully connecting emotionally with users.

Envisioned a game-changing virtual avatar powered by GPT-4 technology:

  • It acts as a digital sidekick.

  • Knows your favorite songs.

  • Remember your daily commute.

  • Senses your mood.

The Target Users

The Target Users

Mobilize Duo caters to everyone, from adventurous youth (starting at age 14 with no license needed for the 45 km/h version) to daily office commuters and task-focused elders. Licensed drivers can reach speeds up to 80 km/h for broader commutes.

I gained insights into every potential user, ensuring a universal appeal and experience.

The Journey

The Journey

My customer journey map focuses on user goals and choices at each touchpoint, ensuring a well-rounded experience from start to finish.

Crafting Personalized Experiences in the Duo Interface

Crafting Personalized Experiences in the Duo Interface

Learning Outcomes

Interest-Based Avatars: One-word descriptors enhance user-friendliness.

Custom Avatars: Offer a personalized experience.

Eco-Feedback: CO2 data leaves users feeling positive.

Emotional Connection: Building this takes time.

The 60 Seconds Video

The 60 Seconds Video

Experience the innovative solutions redefining sustainable transportation in a minute-long video.

The Usability Testing

The Usability Testing

Initial testing with 20 participants showed over 90% feeling optimistic about the design, validating my direction and motivating further optimization.

The Impact

The Impact

Stronger Connection with Car

Stronger Connection with Car

Environmental Empowerment

Environmental Empowerment

Confident and Informed User

Confident and Informed User

Large User Base Attraction

Large User Base Attraction